<p>Mmm, but I would argue that none of those other colleges combined the Common App change with the massive increase in marketing U of C has undertaken in the past few years. I actually don’t dispute any of Fstratford points. I think U of C has a great product, and has been “undervalued” in the market over the years. But it is a combination of access and marketing push that has been a big factor in increasing the number of applications.</p>