<p>My point is I think the marketing, and the persistent reinforcement in USNWR and elsewhere that Chicago belongs among the top universities in terms of quality, and the long-term effects of having happier undergraduates because more attention was being paid to their well-being, and significant improvements in Chicago’s financial aid programs for poorer students – all of those are big contributors to the increase, probably more significantly than the Common App. And also the general increase in applications everywhere among prestigious colleges, which is probably based on things as diverse as an increase in the number of applications per student as admissions has gotten harder to predict and increased prosperity in Asia generally, creating more demand for elite education in the West.</p>