<p>TheBanker,</p>
<p>Why should UChicago tone it down? The Admissions Office seems to have a pretty large budget, and the product it’s marketing has been well received. Education nowadays is a zero-sum game. Would Apple decrease marketing a new iphone? Would a hospital system possessing a great new medical advancement lessen marketing for this? </p>
<p>Marketing budgets don’t tend to decrease for successful organizations.</p>