<p>I think the mailing was one of the key things that got me to apply to the University, where I will be going in a couple months.
What I knew about the school before junior/senior year:
Obama taught there
Fermi’s nuclear chain reaction
It in Chicago </p>
<p>The mailings really didn’t tell me much, but they did make me feel like the school was interested in me, so I began to look up stuff about it.
Its all about getting a foot in the door. I drive around and people’s bumper stickers are all east coast, from Florida state to Bowdoin (in Maine). People talk about the ivies, and even occasionally Stanford, but the midwest is usually thought of as nonexistent. When I tell people I’m going to Chicago next year, it seems to throw them off, as if not being on a coast was blasphemous.
These mailings are important to get the name out there. Not just to increase numbers, but to reach people who actually end up going there, like me.</p>