<p>Generally, a lot of posters have noted the uptick in marketing from the UChicago Admissions Office as a reason for the increased selectivity.</p>
<p>No one has noted, however, the superb product that Admissions is marketing. UChicago presents as compelling an option as virtually any school out there (IMO, it is as good or better than all but perhaps a handful of schools). So, it’s not really just about the marketing. ~4 years into this new admissions regime, if the product was poor, the applicants would sour on the school. This hasn’t happened, and it most likely won’t because the product is superb. </p>
<p>Individual recipients of mailings can of course respond or decline the invitations to apply. The general point, though, is that the Admissions Office is heavily marketing a pretty compelling product. Again, the College’s quality plays second fiddle to maybe only 5-6 schools. Outside of that small sphere, one could make a case for UChicago to be as good as (or, frankly, better) than virtually any other similarly situated college.</p>