<p>I’m curious if/when UofC will tone down the aggressive marketing, how the numbers will look once things stabilize, and how many of these applications are fueled by marketing only. Obviously, well-known schools like HYPSM don’t need to market themselves, and neither do schools with well-known sports (UCLA, state schools). UChicago doesn’t have sports nor consistent national recognition… hmm.</p>
<p>OTOH, it looks like UofC really knows what it’s doing (too bad they couldn’t have done this decades earlier). I’m curious to see how the career placement figures look.</p>