<p>I think Coase makes a particularly good point. I believe what you read here is just the tip of the iceberg, in that most colleges are using this same consulting firm to do the same gimmick. Doesn’t matter if you are HYPS or unknown regional U…everyone wants to increase their selectivity rating and really, it doesn’t mean very much when the primary focus of schools is upon getting more and more and more students to apply so you have more to reject. Sure they can spin it as ‘outreach’ but I’m too cynical to buy that. </p>
<p>So does USNWR not incorporate yield? Why not?</p>