<p>I think your comments on yield are very important - both to the college consumer and to the college itself. From the consumer standpoint, it would seem to me that a higher yield could be an indicator of quality or value or perhaps both. From the college viewpoint - I would think at some point they would focus on increasing yield rather than applications - a more targeted approach to getting the class size that they desire. But somehow - the number of apps remains the chief bragging point.</p>