<p>Very interesting article. Contrast this approach with schools like Tulane - with the fast app and the goal of enticing as many applicants as possible - and the resulting very low yield. Seems to me the more involved application (specialized questions, not Common App, etc.) - resulting in fewer applicants but a higher yield makes more sense and is more cost-effective in terms of the admissions office staff.</p>
<p>I’d rather have fewer applications, but from genuinely interested students, than a huge amount of applications from students who know nothing about the school but got a fast app e-mail they are responding to.</p>