A & F marketing campaign to only "the cool" kids

<p>“If you dig into the clothing industry, and what they have to do to get it made, we should probably all be walking around naked.”</p>

<p>Truly sad. Even if you decide to sew your own clothing, you will have to worry about where the cotton and the monomers used to make your fabrics came from, unless you grow your own cotton and refine your own oil. :)</p>

<p>Poetgirl, I did not read his books, but I read a ton about him including stuff from HBR.</p>

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<p>Let’s call it what it is. It’s d**chebag culture. You know the jerk guy Rachel McAdams was supposed to marry in the movie Wedding Crashers? The actor was Bradley Cooper. He is exactly the A&F “type” in that movie.</p>

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To be fair, I was saying that the way they sell stuff could be labeled as being oriented towards “rapist”. I never said “slutty” or “rapist attractant”, let’s be clear which demographic I am slandering.</p>

<p>I love the title of this thread because I thought this thread was going to wander into college marketing to cool kids territory.</p>

<p>"…the way they sell stuff could be labeled as being oriented towards “rapist”. "</p>

<p>The co is making profits and their stock is doing well - apparently, they are able to sell stuff to a sizeable slice of the general population, unless there are so many rapists in our country that it is profitable to sell just to them… :)</p>

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<p>Why not?</p>

<p>It’s just a ticker, a company that buys stuff and sells stuff, a BOD + employees + customers + shareholders.</p>

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Well, some people buy clothes for others there, some people are somehow oblivious to the message the CEO wants them to project, and as for the rest… well, not everyone who gets a “thug life” tattoo is actually a violent drug dealer, even if they are perhaps a little more “ok” with violent drug dealing than most people.</p>

<p>Their sell their overstock to discounters so people can get their clothes without the marketing messages in their stores.</p>

<p>Seriously, there are so many young people in the US who, instead of wallowing in self-pity (Bwaaaa… A&F does not makes clothes for us because we are big), should lay off their Coke and fries, hit the running trails, put their feet up on the sofa and do a few push-ups. When they lose all that unneeded weight, they can stick it to the man by being thin and not shopping at A&F. :)</p>

<p>BC, the only reason is that I buy stocks of businesses that I know well - biotech and pharma mostly. Outside of my competency area, I buy shares of companies I normally do business with (Costco, Nordie’s, etc.).</p>

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I suspect Bunsen has different reasons, but if I will not purchase a product for moral or ethical reasons (or simply distaste) I will not purchase their stock either.</p>

<p>first of all, I had decided not to take this thread seriously, but let me be clear on something. Rapists rape because they are rapists, not because of what someone is wearing. Moreover, if you think that you can “spot” a rapist by what he is wearing, take a look some time at the pictures of rapists.</p>

<p>Recent studies indicate that almost all acquaintance rapes are committed by a few serial offenders, and not just some guy. So, yeah. Enough with the equating of clothing with rape.</p>

<p>We fought tooo long to get rid of that. Leave it out of the conversation.</p>

<p>The biggest concern is the eating disorders, as I mentioned up above.</p>

<p>carry on.</p>

<p>There are a huge number of technical traders out there along with the robots. Pure technical traders don’t know or care what the companies do; they just trade a chart pattern. It’s basically abstraction of stocks to their price and volume behavior. It’s like water - do you really care about the history of the water molecules in your glass?</p>

<p>Yes, I actually do care about the history of water molecules in my glass, which is why most of us put up with the EPA and their over-reach.</p>

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This one I am taking personally. You condemn me for my opinion on their marketing but make blanket assumptions about those who dislike this glorification of elitism and prejudice? </p>

<p>For the record, this is the most time in a day that I have spent on A&F (so I would hardly call it wallowing), spend about 8 hours a week at the gym, fit in A&F clothes (assuming that the sizing on their site is correct), and eat pretty healthy. I also consider A&F’s marketing to be contempible enough to be worth more than just “not shopping there”.</p>

<p>I count among friends several people who have struggled either with making a genetically-heavy body fit society’s expectations, or with just being “thin enough to be pretty” because that was all that mattered. Some of them ended up hospitalized. Some of them died. I do not consider the contributions of companies like A&F To be inconsequential in this, nor the struggles of those who are hurt by them a subject for humor.</p>

<p>BC, I do not do technical trading stuff. Outside of my competency zone. I leave it to the pros. :)</p>

<p>"This one I am taking personally. You condemn me for my opinion on their marketing but make blanket assumptions about those who dislike this glorification of elitism and prejudice? "</p>

<p>Huh? What exactly are you talking about? I’m offering a practical solution to what is perceived to be a problem.</p>

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Something that I agree with entirely. My issue is that the advertising and business practices of A&F are focused on the exact personality traits of rapists. It is not an issue of what anyone is wearing - if A&F was selling perfume, or sports drinks, or cars, I would hold them in the same regard. I have no doubt that this wide advertising net catches up many people who are not rapists, that does not mean I cannot condemn what they glorify.</p>

<p>Yeah, I’m really not getting this from the clothes, cosmicfish. I could be missing something, but in countries where women wear Burkas this problem exists.</p>

<p>Anyway, as someone who counsels survivors, as a part of my work, I’d just like you to kind of be aware of the “facts” as you make your case.</p>

<p>carry on.</p>

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I actually consider these tools to be a major shortfall of our current economic system, and something I do not participate in. They are a tax on the system that introduce no value on their own, parasitic.</p>

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And I think that many of the countries with Burkas have exactly the same problem. My issue is not the clothes, I do not care if someone wears the clothes or not. My issue is that the management is catering to a specific attitude in men that (IMO) encourages rape, and I cannot help but question whether or not men who shop there are responding to what I can only presume is effective advertising. A man wearing A&F clothing who did not specifically seek it out is not a concern to me, because the clothing itself is of no consequence. Conversely, I am dubious of men who shope there even if they purchase the most conservative clothing A&F sells to either gender.</p>