The article also points out the number of students taking the ACT has declined by 30% since 2018. It seems ACT is at risk of going out of business, especially when the digital SAT launches in 2023-24. I think a 2 hour digital SAT will be very attractive to students as compared to the 3 hour ACT.
Unlike CB which has significant other revenue streams (AP tests and CSS Profile), ACT has only the ACT test and materials. Regardless what one’s thinks of testing, a world with only the SAT is not great.