<p>UCA,</p>
<p>You got rejected by GSB? :)</p>
<p>Tuppence has articulated the biggest problem UofC has in increasing its yield rate: It is not willing to spend the $ to match what is being offered the “next tier up”. i.e. it can’t compete with HYPS and the others who have announced favorable no loan policies to the middle class (or better). Notice, BTW, that the only improvement in college aid came from a large donation targeted at improving college aid. You did NOT hear Yale, Princeton or Harvard say they improved financial aid because they got a large donation to do so. No, they use institutional funds, but Zimmer chooses not to. He’d rather invest in graduate education.</p>
<p>So what we’re all too likely to see is a dilution in the brand (watch the quirky essay questions go soon!) in pursuit of who knows what. </p>
<p>Chicago is not coastal.</p>
<p>Hyde Park is not a lot of things. </p>
<p>Chicago has a big hill to climb.</p>