<p>Yield also reflects a type of self-selectiion and often, financial considerations. Many Chicago students are accepted at fine LAC’s that also provide substantial merit awards. This is very difficult to turn down. In a survey I saw of why not Chicago, the #1 reason for not attending was money. Combine that with students who apply and are accepted to a top Ivy and have to decide between greater name recognition and the likely (at least by reputation) more demanding work load, it is not surprising that the yield is what it is. Those that do come often, as in the case of my S do so in spite of those things, which is another reason for its self-selecting reputation. Ultimately, students know what they’re getting into.</p>