In terms of Net Promoter Score, that is Promoters less Detractors, the 7% swing in graduation rate to me means a net NPS gain of 14% or using @JBStillFlying’s reckoning, a 44% NPS swing for all new alumni classes… every year… every time.
This is a strong driver in UChicago’s newfound popularity. It’s not just due to paid marketing/mass mailing/mass emails, or a result of the school getting eyeballs through traditional news media; a high NPS implies native, viral marketing that is being fed, at the root, by UChicago alumni