Why didn’t they start with a historic boy doll? A pioneer male, a boy that came on the Mayflower or such.
I am fine with this guy but still wonder why they could not have started with a male with a historical background.
OH! how about a male that joins the Beetles? 
My MIL is a “doll person” (complete with the glass case full of dolls featured prominently in her house), and she bought the girls AG dolls when they were little.
They never played with them, and I think part of it was because there were no boys. Their favorite toys were the Loving Family sets and the Sweet Streets sets, where there were entire families (of all colors and genders), houses, furniture, dogs, an entire “world” to create and play within.
I think the AG dolls felt limiting to them, and they were never the type to carry dolls around with them. I joke that they are not the nurturer type, because they strapped a Polly Pockets figure and a cheap digital camera to a rocket once and filmed it to see what would happen.
They did like the Monster High dolls, though-but those are also very creative and have both genders. Heck, most weren’t even human, lol.
The only dolls my daughter ever played with were American Girl dolls and that wasn’t until she was 8 or 9 and became friends with a couple of sisters who really played with theirs. They had them climbing trees and sledding down Suicide Hill. My mother was delighted to give her a doll and accessories. For a long time we all made things for the American Girls; my daughter made them clothes and miniature toys, my husband made a four poster bed, I made little quilts and bed linens. She read all the books. Her interest waned as she got older but we still have all them and all their stuff.
I see no problem with it. I for one will admit that I had a lot of fun growing up and playing war with my GI Joe doll. I would play for hours imagining that he was a super warrior battling all those evil enemy soldiers. Maybe I was just weird but I do have fond memories of being in my room playing under the warm sun shinning thru the window on a cold New England winters day.
I am glad to see the company is branching out to a male doll and becoming more inclusive of males. Why ignore the other half of the population?
And for the record. I NEVER played with a Ken doll. GI Joe was much cooler than Ken. 
I think it’s a great idea and a long time coming. One of my sons would have liked it. Having had two boys, I was amazed at how different they were - they were as different from each other as they were from their sister. One boy was only interested in transportation vehicles - anything with wheels was fun. My other son liked cars and trucks but often made stories with them and played more with the fisher price sets. Whatever makes their imaginations grow is okay with me.
I don’t think it will be popular. American Girl dolls are aimed at girls 8+. They have another line for toddlers and those have always had a boy, but the big dolls are for older girls - and at $100+ each, not really made for the 4 or 5 year old to drag into the bathtub or have her hair cut off. I can’t see a 9 year old boy wanting a doll.
My girls got them for birthdays when they were about 8. One was all about the hair and styling the hair, so a boy doll with short hair would have been of interest (she actually has 3, all with long black hair). The other was happy with the doll exactly as she came; she got a matching dress, and that’s the only ‘playing’ she did, dressing like her doll and taking her places like restaurants and church.
I don’t think that Logan will be anatomically correct because the “new” AG dolls will be coming with attached underwear (non-removable). No explanation for it on the web site, but there are some side-by-side pictures which show that the new dolls can still wear bathing suits, etc over the attached underpants. The only explanation that some could come up with was that Mattel is opening an American Girl store in Dubai and that the dolls have to be “covered” there, hence the sewn on panties.
My daughter is grown now but has quite a collection of AG dolls and I much preferred when it was The Pleasant Company rather than the corporate giant, Mattel.