Americans Olive Oil Consumption

True, and there is a reason oil comes in dark bottles. Store it out of direct sunlight, because light promotes its decomposition. For the same reasons olive oil is not good for high temperature frying because it will undergo the same decomposition - just much faster (heat speeds up chemical reactions). While it might not be harmful, the benefits of evoo are lost in the process, so you might as well be using a cheaper oil for frying.