<p>I think Denison is very much in the same league of Wooster, Kenyon and Ohio Wesleyan University…at least as far as Ohio LACs are concerned. </p>
<p>To say that it is becoming a hot school is to say that you don’t realize that Denison is simpy using its endowment funds to increase the number of its applicants by various methods, which you can find out about from the admissions director if you really care to know. </p>
<p>Comparing it to schools of similar location, reputation and size (especially) I do have to mention that its endowment is twice the endowment of Ohio Wesleyan University and Wooster, which will help attracting higher-score students simply by giving them more aid (yield certainly goes up if you increase merit aid, holding everything else constant) but only in the short run. Now, whether that’s a sustainable strategy in the long-run will be determined by how generously and aggressively Denison decides to use its endowment funds to attract students. </p>
<p>The other thing that distinguishes Denison from its peer institutions, especially Oberlin, Kenyon and Ohio Wesleyan is that it seems to be far more conservative:</p>
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