<p>newmassdad: I dunno. </p>
<p>Based on the on-line archives, it looks like Chicago stopped issuing press releases on the Goldwater at some point (maybe no winners for a few years?), and then started back up again a few weeks after the conversation you describe in 2006. Effusive press releases were issued (late) that year, and the last two years. I compared them to the equivalent press releases of my alma mater, and Chicago’s were twice as long and twice as enthusiastic. Brand X was very formulaic: these kids, where they’re from, year in the college, what they’re researching, what a Goldwater is. </p>
<p>Pretty much same thing for Rhodes. (As to which Chicago never stopped issuing press releases.) Brand X DOES have a cumulative chart of ## of major scholarship winners on its website, but that chart also indicates that
Brand X didn’t bother keeping records of anything other than Rhodeses until the mid-80s (something that may bother my Marshall-winning female friends who weren’t even eligible for the Rhodes in the mid-70s).</p>
<p>As for junior PBK, at my college the only way it was publicized was with a single sheet of paper on the bulletin board in my dorm, showing people in THAT dorm who had been elected. If you wanted to know who had been elected from other dorms, you had to go to their common rooms and look. It never occurred to me that it should receive more publicity than that.</p>
<p>I worked for the Brand X press office. They put little blurbs on Rhodes winners and top academic honors winners in the glossy magazine every year. That was it. No pictures. No press conferences. Obviously, that was the Pleistocene Era, but it forms the basis of my expectations.</p>