The main reason that colleges want those low acceptance rates is that there so many parents and kids who make theior application decisions based on these types of things. One does not need to look farther than the CC to see how many parents are absolutely certain that a low acceptance rate = better school. They will go on and on about how much better a school is, and a large part of their claim is about how “selective” a school is.
So long as parents, especially parents of full pay kids, are obsessed with the “prestige” of colleges, and as long as they measure prestige by “selectivity”, colleges will do their best to increase the perceived selectivity.
Fact is, the lower the acceptance rate of a college, the more kids apply. So these things work.
Applications are a game, and, for some reason, parents who have no problem gaming the system themselves get really offended when the colleges also do so. After all, what is the entire process of creating the “perfect” profile for a kid, from taking classes and ECs tailored for acceptance to “T-20” colleges, getting SAT tutoring, taking SATs and ACTs multiple times and super scoring, getting help for their kids with their kid’s essay, helping their kid apply, etc? These are all ways in which parents and kids are trying to game the system.
Anything that parents and kids do specifically because it would look good an a college application, and not because the kid is bored otherwise or because that’s what the kid likes doing, is an attempt to game the system. If your kid isn’t REALLY the type who would enjoy doing 5 APs in their sophomore year, and is only doing them for a chance at being accepted to Yale, that is an attempt to game the system, by “demonstrating” characteristics that your kid doesn’t really have. if your kid would rather play video games at home, and yet you force them to go to soccer every day, you are attempting to game the system.
The entire point of “holistic” admissions is that they see who the kid actually is. Putting hours and thousands of dollars trying to create a persona for your kid which is not who they are, but which will be more attractive to colleges, is attempting to game the system. That’s even without considering how many parents and kids over-inflate their kid’s accomplishments and time spent on ECs.
The game is “see who the other party actually is, while making sure that they think that you are more attractive than you actually are”. Each side wants more information about the other, while also reducing the amount of information that they provide. Colleges want to know exactly who each kid is, while the parents/kids want to hid behind a much more attractive mask. Parents+kids want to know exactly what and who the colleges is, and the college also wants to hide behind an attractive mask.
So of course, it is bothersome for parents to have to deal with lack of transparency on the part of college, and parents should do their best to get that information. However, pretending that this is an ethical issue is disingenuous. If so may parents weren’t so obsessed with HYPSM! HYPSM! HYPSM!, IVIES FOR LIFE!, or ELITE PRIVATE COLLEGE OR BUST!, and so forth, colleges would not see a reason to play around with acceptance rates.
As long as you are trying to hide who your kid is behind a persona which matches the profile of accepted students at your colleges of choice, don’t get annoyed if the colleges are trying to hide themselves behind a more “Selective” image.