There is tuition….now you’ve got fees - which could be a big chunk (like 10-15% of tuition) they can mess with (like airlines and bags or seat assignments)…..then living.
And of course state schools have governmental support vs. being tuition dependent.
Of course, if someone has a price and locks it, they’re accounted for increases.
You have Presidents paid like large company CEOs. You have CFOs or VPs of Finance.
It’s all big business. And big for their local economies.