<p>I’m sure you’ll be evaluated from scratch, but folklore has it that successful re-applications after a rejection are as rare as hen’s teeth. I’ve only known a few people who have tried it, and none has had any success. Chances are, the same people who evaluated your application last year will be evaluating it this year, and chances are they’ll have the same general reaction. Unless you’ve cured cancer or something in the interim.</p>
<p>Also, if they recognize you – and probably they will – regardless of policy there has to be a psychological bias in favor of confirming the prior decision. I’m sure it’s hard enough to reject to many good applicants, that when you come to a good applicant you’ve already rejected, the tendency is to breath a sigh of relief and say “Well, I already made this decision, do I don’t have to agonize about it.”</p>