<p>The problem is that it’s hard to know in advance whether the atmosphere of a college will suit you (there were several colleges that really appeal to me in theory even though I probably wouldn’t have enjoyed attending them, but it’s possible that I’m worse at introspection than most people). Rankings and financial aid are more certain at the outset, and it’s easier to change your perception of a school than it is to improve their rankings or get more money from them. </p>