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Agreed, but my point is that when B of A announces publicly that it intends to start charging $5 month for debit card use, that is a pro-competitive (rather than ant-competitive) move. They have the muscle to continue to offer free debit cards but ding the consumer in other, less transparent ways – or they could quietly have achieved the same result by increasing the monthly fees for basic accounts. </p>
<p>So everyone is ticked off, but the thing they are ticked off about is not the true problem. It would be analogous to Amazon announcing one day that they will no longer offer free shipping to any customers. That would cause a lot of customers to think twice about buying from Amazon, but it would help rather than hurt local retailers who can’t compete with Amazon on the discount pricing. </p>
<p>I’m not interested in defending B of A. I do have to say, however, that they have provided me with a huge amount of services over the years for free. I have been doing my bill paying online for pretty much as long as it has been available, and I long ago lost track of the number of times when some creditor claimed they hadn’t received a payment, I sent an email to B of A… and they fixed it. Without online banking, I had plenty of similar disputes, but I had to be the one spending time on the phone and digging up paperwork to resolve that problem. </p>
<p>My personal track record with B of A is that of all the banks I have dealt with, I’ve found them the easiest to deal with and most responsive to my needs. That doesn’t mean that they are a better bank – that just means that I’ve had the bad luck to have negative experiences with Wells Fargo and various other banks & S&L’s that no longer exist. </p>
<p>The thing that hurts me financially are things like utility bills, cable bill, etc. Or what I pay at the pump for gas. I don’t have any say whatsoever with these services. </p>
<p>I don’t really know whether or not B/A should charge a fee for debit card use – but where did we ever get the idea that they were required to provide that service for free? After all, most checking accounts come with a monthly service charge, and the bank charges money to print the checks. </p>
<p>Isn’t a really a case that for years the mega-banks have been using their wealth to offer services for ‘free’ in a way that made it hard for the little guys to compete? And if anything, the debit-card fee is a retreat from that competition-crushing practice?</p>