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<p>I think for certain graduate schools, most notably business schools, it’s probably true that people will go just for the brand name of the overall university. For example, I’m sure that a lot of the reason why people go to, say, the Yale School of Management or the Oxford Said Business School really is just for the name “Yale” or “Oxford”. </p>
<p>However, for other schools, especially doctoral programs, I doubt that this happens. If you’re going for a doctorate, you need to be worried about impressing other academics, and they will know what the good programs are.</p>