For the OP, all of these are outstanding schools that are probably more similar than different. UNC / UVA are quite smaller and will likely feel more intimate than the others, but are still large universities. You seem to be focused on rankings and prestige. Although it’s fine to include that in your filter, other things are equally or more important, like:
location, size, your area of study, resources (class size / availability, funding, alumni network, etc.), school culture.
One school that generally gets left out of this discussion because it’s far more like a LAC is W&M. If it offers and is strong in your major, you’d be hard pressed to get a better education (anywhere). Now that would be an interesting comparison from a “fit” perspective. Many in VA think about which bucket they belong, UVA or W&M, as both are excellent but would entice a different individual.