<p>BW’s undergrad B-school ranking is one of the few measurements out there that attempts to quantify and compare the student’s experience and satisfaction. </p>
<p>In the business world, customer satisfaction is obviously necessary in order to have a successful enterprise. By contrast, in the college world, I am frequently surprised by how little weight is given to student input when it comes to evaluating colleges. Student consumers are usually pretty perceptive about the value that they are receiving at ABC College and I always enjoy rankings that take this into consideration. One can legitimately argue about the lack of perspective or objectivity or a pattern of rewarding easier instruction, but I don’t think that that should completely disqualify student input. </p>
<p>So, how happy are the students with their schools, ie, the academic experience that they had in the classroom and the services provided to them in postgraduate job searches/placement, grad school admissions, etc? </p>
<p>IMO this is BW’s most important ranking. </p>
<p>Student Survey Rank , School</p>
<p>1 , U Virginia (McIntire)
2 , Notre Dame (Mendoza)
3 , Cornell
4 , Emory (Goizueta)
5 , MIT (Sloan)
6 , BYU (Marriott)
7 , SMU (Cox)
8 , Villanova
10 , American (Kogod)
11 , U North Carolina (Kenan)
12 , U Texas (McCombs)
13 , U Penn (Wharton)
14 , U Richmond (Robins)
15 , Indiana U (Kelley)
18 , U Michigan (Ross)
20 , Boston College (Carroll)
21 , Babson
22 , Northeastern
24 , UC Berkeley (Haas)
26 , Miami U (Farmer)
28 , U Illinois
29 , NYU (Stern)
32 , Wash U (Olin)
34 , Wake Forest (Calloway)
35 , W&M (Mason)
38 , U Washington (Foster)
40 , U San Diego
42 , USC (Marshall)
44 , Lehigh
45 , Carnegie Mellon (Tepper)
72 , Georgetown (McDonough)</p>
<p>RML,
I don’t know the sources that BW uses in its data gathering, but I suspect it comes directly from the schools. The differences in the numbers you cite and those that BW reported are not large and may just be a difference related to which class is being measured.</p>