Brand Food Items vs. No-Brand Food/Household Items

[ucbalumnus]

@JHS

King Arthur bread flour. (But not all-purpose, unless it’s on major sale. I’ll pay a buck extra for KA or Hecker’s all-purpose flour, but not much more.) I pay a ridiculous premium for the bread flour, which justifies it. I often pay the same premium for KA whole wheat flour, but I am less certain that’s worth it

King Arthur bread flour tends to be on the high side of protein content among bread flours (which tend to have higher protein content than all purpose flours). So perhaps the brand matters as an indication of protein content when the flour is used for purposes where protein content matters?