<p>Okay let me speak from the perspective of my company, Procter & Gamble. I’ve interned for P&G for four summers, worked on the tide, crest, pringles, Iams projects with ABMs, and helped with the launch of several new initiatives. I’ve worked on commercials with Saatchi with the marketing director of Crest.</p>
<p>Sally is right. You cannot go in with a high school math level. There are specific skills that ABMs need, such as financial statement analysis, nielson data pulling, and ROI forecasting, just to scratch the surface. There is a reason P&G rarely pulls ABMs from the undergraduate level. About 95% of our ABMs come from B-school. P&G can’t botch the launch of a brand extension so they have to ensure that those hired will exceed expectations.</p>