<p>“financial statement analysis, nielson data pulling, and ROI forecasting, just to scratch the surface…” </p>
<p>The above obviously require good math skills but none require too ADVANCED of math skills…for example, any of the above are not going to require upper level calculus or differential equations rather they’ll require some higher level algebra. To do well as an ABM you’ll obviously need to have the skills to perform these kinds of analysis (as in most business positions) but in general the math required is not too intense which is what most people here are trying to understand. Obviously any business position will require math, be in basic addition/subtraction or intense upper level calc, but I think that the people on this thread are just trying to gage the intensity of the math required in various areas and marketing IS NOT on the level of intensity as many other business positions.</p>
<p>I’ve worked in various industries (financial, tech, entertainment) on both the finance side and the marketing side and I never saw the higher level of math required for finance on the marketing side…not even close.</p>