<p>oH Gosh==Festinger’s theory? Lots of studies on joining frats; how hard it was to pledge made one think it was so worthwhile. Haven’t thought about this since the late 60’s.</p>
<p>Apllying p3t’s analogy, the harder one works to obtain the admiration of desired girl/boy, the better one feels about that person. (hopefully better ways to find a friend)</p>
<p>Re: colleges. I’d hazard a guess that the more selective a school is, the more one believes it is a better school.</p>