caltech alum, Gil Elbaz and his firm, Factual, featured in NY Times

[col2cal]

<p>According to Wiki, Elbaz attended caltech 1987-1991, double majoring in Engineering and Economics.</p>

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AT 7 years old, Gilad Elbaz wrote, “I want to be a rich mathematician and very smart.” That, he figured, would help him “discover things like time machines, robots and machines that can answer any question.”</p>

<p>In the 34 years since, Mr. Elbaz has accomplished big chunks of these goals. He has built Web-traversing software robots and answered some very big questions for Google, along the way becoming a millionaire several hundred times over.
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<a href=“http://www.nytimes.com/2012/03/25/business/factuals-gil-elbaz-wants-to-gather-the-data-universe.html?_r=1&hp[/url]”>http://www.nytimes.com/2012/03/25/business/factuals-gil-elbaz-wants-to-gather-the-data-universe.html?_r=1&hp&lt;/a&gt;&lt;/p&gt;

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In April 2003, Applied Semantics acquired by Google for US$102 million.[4][5][6] As part of the acquisition deal, Elbaz, and over 40 members of the Applied Semantics team joined Google and became Google Santa Monica. Elbaz served as Engineering Director at Google from 2003 to 2007. In 2005, he was presented with the prestigious Founders’ Award. During his tenure at Google, Elbaz continued to work on the Applied Semantics technology and Adsense. Adsense helped establish Google’s position as a leader in online advertising and has been responsible for a substantial amount of revenue since its launch in 2005 . In Q1 2011, Google reported it earned US$2.34 billion ($9.36 billion annualized), or 28% of total revenue, through AdSense.[7]
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