According to this merit aid aggregator (which you can verify by looking at section H2 of a section’s Common Data Set), 43% of Baylor’s students without financial need received a scholarship, averaging $17,909.
One data point is this student who received $24k in merit aid at Baylor last year: Can more graduated seniors do "actual results" threads? - #2669 by sky23
In her thread she mentioned getting an additional $5k for honors and $5k for the Bic program (not sure what that is), but perhaps @sky23 might have more info? I believe that the $24k in merit in the results thread was inclusive of these additional amounts.