You know that I am captain of the @mssweeteaa fan club and I have been since we “met” (virtually) last year! And I believe with all my heart that ANY of these schools would be incredibly lucky to have you. So I won’t comment on chances. I will, however, address the “brand” issue. I know your background and I absolutely understand what you mean when you call yourself a brand. I think “packaging” is actually a quite useful way to think about your application for each school. That said, like good acting or directing, it’s only good if no one ever catches you doing it.
So if any tiny whiff of packaging or branding comes across, it will make the applicant seem very unlikable. And remember the rule of thumb: you want the AO to read your application and say to him/herself: gosh I would love to have lunch with this person and learn more!
The fact that @ameridad (wisely IMO) wants you to be his child’s peer is evidence you are on your way. (And I’ve told you before: I hope we get to cross paths at revisits this year! My DD3 would be hugely blessed to attend school with you!)
The fact that several other folks had a not-great reaction to the use of the word brand is evidence that you don’t want to be caught thinking like a marketer, except when you are talking about your businesses. (Even if that’s a framework that works for you. And it works for me too as a business person. But it’s the behind-the-scenes sausage-making of your application process.)