I haven’t seen @DramaMama2021 on in a while but she’s said in the past that for at least half the recipients, they are actually seeking the opposite - Pell kids, etc so kids outside that demographic.
They also have full tuition scholarships and if your family income is under $125k, assuming normal assets which they told me is 2x income so not much but if this is you, even without the Johnson it could work.
https://www.wlu.edu/admissions/financial-aid/types-of-aid/scholarships/additional-scholarships/