<p>I don’t think Tufts has a yield problem at all. A good yield for a highly-rated school is usually within 3-4 percent of one-third. Tufts is right in that range.
Ivy League schools, Stanford, and comparable small liberal arts college like Williams and Amherst do significantly better as a result not only of their uniformly accepted high quality but (and I do not mean this in a derogatory way at all) their “snob appeal,” i.e., the myopic view that the resume and network value of these schools beats any number of other factors. Their extraordinarily low admit rates and high yields are the exception, not the rule. By way of example, the University of Chicago, which is certainly the academic equal of, for example, Dartmouth and Columbia, accepts a higher percentage of students than Tufts and also has a yield within a few points of one-third. Northwestern, another fabulous school on that list, has admit and yield percentages that are almost identical to those of Tufts.
Frankly, I think it is extremely impressive that Tufts was measured against the other schools on that list, as they represent the finest universities in the United States. Tufts is obviously in great company.</p>