Also disagree with Teahupo. I’m not what “most applicants” means.
My daughter looked at Choate (current student) and L’ville and loved both. She looked at Andover and really disliked it - it seemed cold and impersonal and seemed way too big. She chose not to look at Exeter for similar reasons. The other schools she applied to were were SPS, Hotchkiss, Groton, Deerfield, Westminster, It’s really all about what “feels” right to that particular individual.