@JHS - I’m being a little cheeky here, but you honestly don’t think the term “ivy” has strong marketing power? Really? Why are so many non-ivy league schools described with such monikers? Hidden ivies, little ivies, etc. etc. I could link to plenty of articles/books/publications that demonstrate this.
And my point is that, at least in the past 4 or 5 decades, Chicago has never looked so similar to its ivy brethren. For instance, there were material differences between the Chicago I attended in the 90s and its peers on the East Coast. Those differences have diminished greatly, and the schools look much more homogeneous (if in different flavors) now, than ever before.
Chicago has clearly adopted an admissions strategy that resembles its peers, has focused on bolstering placement rates in areas that match its peers, has built subsidiary programming and services, along with strengthening extra-curricular life, in ways that match its peers. It’s currently modeled its latin honors system to be in line with its peers. It’s clearly been researching it’s ivy plus group closely, and making changes to model what’s happening elsewhere.
So, if you want to call it the “Intellectual Ivy,” I have no problem with that. Replace “Academic” with “Intellectual.” But just calling it intellectual (or just calling it “Life of the Mind”) doesn’t capture the broader extent of the place. I mean come on - I went to the Chicago Admissions home page, and one of the first stats listed was the number of sports championships in the past decade!
So, calling Chicago the Intellectual Ivy or the Life of the Mind Ivy does a much better job of that. And, there’s no insult in that - the school is clearly marketing itself as such.