<p>Xiggi, what you don’t get is that Chicago doesn’t want kids like your sister to apply. Nothing against your sister, but if she was aghast at the essays, then she would probably be dismayed at the specific reading selection for her classes, the disourse in the classroom, and the sheer workload. I am sure that they would be delighted to know that the tossed the whole thing because the application made her realize that she was nothing at all like the students who are attracted to Chicago. It would tell them that their application process is doing a good job of reinforcing the message that they want to convey: that the adjectives most likely to describe the school are “intellectual” - “challenging” - “intense”. </p>
<p>I simply don’t understand your obsession with the idea that Chicago needs more applicants. What in the world for??? So they can have less time to evaluate individual applications and reject more students? </p>
<p>Chicago has always prided itself on having a self-selecting applicant pool. When a kid reads an application and thinks --“these aren’t the types of questions I like thinking or writing about” and decides not to apply, that is exactly the sort of self-selection they are aiming at. Every time a bright student who is not the Chicago type tosses their application into the trash, it has saved the ad com the trouble of making that decision for them. </p>
<p>What NYU and WUSTL share is that they have used aggressive marketing to dramatically increase their applicant pools, resulting in lowered percentages of admitted students and higher percentage of rejections, and some increase in prestige because of it. (“if the school is that hard to get into, it must be good”). And perhaps they needed to do that to get smarter students to apply and improve their reputation overall.</p>
<p>But Chicago never needed to do that because their reputation for intellectualism and intensity has always attracted only extremely capable students. Their academic reputation is enough to scare away most others. So they have a small pool of extremely bright and highly motivated applicants, who prioritize academics over all else, rather than a larger more diffuse group who are interested in prestige but who are looking for a different sort of college experience. </p>
<p>That’s why Chicago engages in highly targeted, niche marketing. They assume that they will appeal to only a small percentage of the overall college-bound population, and they are concerned only with reaching that target. The succeed very well in that. </p>
<p>Your criticism is off base simply because you are want them to change into something they don’t want to be.</p>