My daughter was given something out of the blue a few years ago but we could never trace it to any CLA-specific scholarship! LOL.
There are university-wide scholarships and college-specific scholarships. For CLA, you need to apply and it usually involves writing an essay. University-wide and most of the other college-specific scholarships are automatic consideration.
My son got the same e-mail. The rule in this house is that you should always apply because for a few minutes of inconvenience, the payoff can be quite nice.