A lot of schools use that info for 2 reasons: 1) to know where their students are getting good merit money (to help figure out options for the next batch) and 2) to brag about how much their students got (cumulatively) in “scholarship” money. Treat your financial aid money as private and any named grants/merit money as you choose. One of ours got a bunch of named grants, and those were listed on the award day program (eg, Jones Foundation Fellow, Feldman Humanities Award). You can clarify in advance if you want it kept private (our collegekid missed that memo, so they were listed- that should teach her to read her mail!)