They just want to brag that their students received $10M in scholarships. Our school also had an senior awards night and all who told them about scholarships (merit) were invited and called up to get a certificate. One of my daughters had told them about one of her talent awards so she was invited. The other, who received a much larger scholarship, didn’t put it on her senior form so was’t invited. A boy going to the same school was there and recognized.
It was a very bizarre evening. No athletes (except the one going to the Naval academy),some kids who weren’t taking those scholarships didn’t show up so the presenters were left hanging, a lot of NHS awards for being the nicest, etc.