<p>Bay, I won’t disagree with you that we don’t have a free market in health care (or health insurance), and we never can, by its very nature.</p>
<p>The free market does a beautiful job of distributing tennis shoes and cars, because the market is transparent. The consumer knows what she wants to buy and what options are available, she can compare features, she can consult friends and experts and online resources, she can weigh price versus quality, she can change her mind as she ponders the choices, and ultimately, she has the choice not to buy at all. And – most important – her life and health do not hang in the balance as she goes about gathering data to make an informed decision.</p>
<p>For lower-cost medical services, some of these free-market features apply. For example, we can decide whether we’d like to get our prescriptions filled at Pharmacy A or Pharmacy B, based on cost, distance, or convenience. More expensive, but still affordable for most CCers, we might even be able to decide where we’d like to get our routine mammograms done by calling around to compare prices.</p>
<p>But the really expensive stuff – the heart attack which lands us in CCU for a week, the emergency appendectomy, the brain aneurysm, the broken leg, the aggressive cancer – these things which would ruin most of us financially – are precisely the things which do NOT lend themselves to rational-consumer behavior. You are in pain or unconscious or terrified. It’s the middle of the night, or you are bleeding out. Seconds matter. You are most assuredly not going to get on the phone and start calling around to talk to hospital billing departments. You are not going to go online to compare outcomes of this doctor versus that doctor, or check user reviews of this type of chemo drug versus that kind of chemo drug. In other words, you are not going to behave as you would if you were buying tennis shoes. </p>
<p>In these situations, you are not a consumer. You are a patient. As you are being rushed to the hospital or beginning chemo for your Stage 4 cancer, your goal is NOT to get value for your money. Your goal is to get life-saving treatment. And that’s why health care services, especially the expensive ones for which we really need insurance, are not subject to the same rational-consumer market forces as tennis shoes.</p>