@Grativity Truth be told, I didn’t do that well on the essay (scored 8 both times), even though I consider myself a pretty decent, but not excellent writer. Also, I feel that my writing ability has improved since then. I was not and still am not a fan of the SAT essay for a multitude of reasons.
Time management on the essay portion is tough, but this is what I remember doing:
First 30 sec. Read prompt, pick a side of the argument
Next 5 min: think of good examples, start outlining, begin writing intro
Next 19 min: write supporting arguments, conclusion
Your paragraph about the Nike ad is believable, even if false. Graders aren’t going to fact-check every claim you make.