<p>Amazingly enough, I referenced only one specific detail about Swarthmore campus/culture/people in my Why Swat essay. I probably came off as sappily in love with Swat, though, and added in some fairly intellectually cute points here and there. And I was very specific about what I wanted in college, and how Swat was the only real answer. Everyone I have talked to since then seems to have honed in one specific aspect of Swat - history, specific culture, interesting prof, etc. - but I did a general one and did fine with it. The adcoms seem to be open to anything, so long as you do it interestingly.</p>