<p>College and universities appear to “buy” information from the College Board - e.g. those who score above a certain level on the PSAT and SAT exams along with basic or self-reported demographics. We saw a fair amount of traffic including offers from out of state universities to waive tuition etc., but in the end my son would just roll his eyes when I would yell “Go Tide!” to cite an example. In the end, USAFA was the only place he applied to, we had to “push” to get him to send in one other application (to a former football power that is now 0-5). Did some of his friends get fabulous deals without having to put up with the rigors of the Beast, pushups, and life at the Academy without obligation - yes! But in the end it comes down to “fit” and thus far he has conveyed no regret, or “buyer’s remorse” and I seriously doubt he would trade places with any of them.</p>