The purpose of the “why” essay is not to stand out. The purpose is to connect the dots for the reader between what the U offers/is all about, and what the student would bring to campus. Colleges are not explicitly looking for kids who spend every night in their dorm room playing online poker. They want students who will engage- intellectually, artistically, etc. And if that engagement show that the student understands the vibe of the place- terrific. Mission accomplished.
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