Does anyone else find it overwhelming to think of child competing in a crowded field?

Don’t fret so much. The vast majority of families have zero dollars in college savings for their kids. Your kids a HS juniors. They need to get the very best grades possible, and the very best ACT or Sat scores possible (when the time comes). These will open up more doors for merit aid and admissions.

There is a college for every student…and an affordable one in most cases.