My point was not that kids care or even know about the actual person for whom a program was named. It’s just that from reading a lot of CC posts I get the feeling that in general people feel like a school having a given name makes it more special. I went to Wharton sound better than I went to business school at the University of Pennsylvania (which people will mistake for Penn State). A lot of people know Wharton independently but who would know Kelley or Foster or Frost or Bienen or Boalt or Stern or Thornton if people on CC weren’t constantly using them? They don’t add clarity so my guess is that people feel they add “prestigiousity”.