@01hockeymom See attached link to Marketing page on JMU’s site to understand the process to formally “apply” to the College of Business / Marketing major once certain steps are complete.
https://www.jmu.edu/academics/undergraduate/majors/Marketing.shtml
New Freshmen and Transfer Students
Students declare the marketing major when they register for orientation. Any student admitted to JMU can declare any major offered by the College of Business; however, students are not formally admitted into the College of Business until certain requirements are met. See “Admissions to Major” section.