Languages can be fun (mine were and I did start with 100 levels and they made it interesting for us, kind of mentored. I know the German and Spanish department have great reputations for that and put those types even in intro. courses)! And so can the intro. courses if they get someone good. Just sayin’. The only option is to simply have a less enthusiastic teacher giving the same material and assignments as others. Also, we assume they won’t go abroad or take future languages. I’m not operating under that assumption.
Business is very amenable to going abroad and knowing a different language can always be helpful even in countries where most business is conducted in English. I am not saying OP should take everything ultra serious, but to make things as rich, enjoyable, or even as useful as possible. That doesn’t necessarily require courses to be particularly rigorous so much as it does that you have an instructor that cares about the undergrads and puts in serious effort into their course. It could certainly make purportedly “dry” experiences much lesser so.